Advertisement Adversaries: "Gender Swap Spell"

Spell scams on Etsy are a dime a dozen. This one I've chosen has just about everything a scam boogeyman like me could possibly want. But let's start right from the top, shall we?

Now, this is a total scam, so we're naming and shaming, but I have another reason for naming this one. (Note that all other names, such as reviewer names, have been redacted from screenshots or otherwise omitted for their privacy.)

This listing comes from an Etsy shop called "MariahSpells." They last updated their shop announcements on September 6, 2024. The listing we're focusing on is one for a "Gender Swap Spell." Yeah, that's right, I'm fucking going there.

A lot of Etsy spells targeting trans people look like this. Many of them make it seem like it's a spell for a physical transformation, but really, you're getting an ~emotional transformation~ to help you along your ~spiritual journey~ and make you ~feel things~. But again, they market like it's a physical change and then pull this to prevent complaints or required refunds.

Not so with MariahSpells! No, no! This spell is going to change you physically. No HRT required. You want a dick? Envision it. Write it out. They're gonna make that happen for you. Let's fucking go.

God, I wish it worked that way.

No frills, no bullshit, and a 100% success guarantee. This Ancient and Powerful Spell is going to Fix You. No refunds.

Normally, I have to make an educated assumption about who these scams are targeting. But MariahSpells is doing my work for me:

Specifically and deliberately targeting vulnerable trans people who are desperate for a change. Nice. Note also the emphasis on "opposite sex" throughout this listing. We love erasing intersex and non-binary people, don't we?

But I can really see a depressed, desperate trans person buying this spell. And someone did.

Fucking tragic. This review was put up after I decided to cover this listing but before I started working on this. Someone bought this, perhaps because they can't access HRT safely where they are or because they want quicker results from their transition. I don't know for sure, but that's the kind of person this listing (and listings like this one) are targeting.

This shop, according to the main page, has received over 2,000 sales since it opened. Two thousand sales. Most of the other services in this shop aren't as exorbitantly priced as this one, but many of them are. One is, I shit you not, seven hundred dollars. ON SALE. To become a vampire -- yes, a real one, immortal and all. (But don't worry, that listing says you won't incur bad karma for it. Yippee!)

And that's all just on the surface. Let's do a smidge of digging.

Based on the shop name, you'd think that the seller's name is Mariah. But in their listing, all the way at the bottom in the "waxing poetic about themselves" section, we see this:

Why would your shop be MariahSpells if your name is Sayran? Now, I thought this was odd until I found a particular review with a link to a different Etsy shop that appears to have been forcibly shut down -- with the same qualifications listed in the description.

So, this isn't this person's name, and they've reopened a shop despite being shut down on another... which also wasn't their actual name. It makes me wonder how many times this person has done this, and whether they have other shopfronts they're running at the same time. Classic scam behavior: Change shop names after being reported/marked as a scam/taken down and keep on selling the same empty promises.

Let's have a look at all that waxing poetic, since they put it in the listing description.

Admittedly, I'm not super familiar with Syriac magic or its traditions, so I'm staying away from commenting on that. If anyone reading this knows anything about it and is willing to dig into it, please let me know in the replies/reblogs or tag me in a separate post - if you've got the details, I want to read them! I did a little reading, but I had to put it down to focus on the rest of this review.

However, even without knowing about Syriac magic, I can't confirm anything about this person's practice or even their existence, because they have no social media. There are no links on the shop page, in the about section, or elsewhere. Even a wider search (using the current shop name, the prior shop name, and both listed seller names) brings up nothing. This seller doesn't exist outside this shop. Red fucking flag.

The overall tone of this listing is superior. It takes swipes at "fake wizards" and "everyone presenting themselves as a witch" in order to make this particular seller appear more legitimate.

The seller also takes time to shit on other listings that rely on the buyer's "positive thinking" to make their magic work -- or, really, to blame the buyer for spells not working.

I agree with them that it's scummy to blame the buyer and use their "negativity" as a scapegoat. Hilarious to see it on such a blatant scam.

Now, let's take a second to talk about the price and this sale that's going on. I took almost all of these screenshots on February 18, 2025 (others had to be redone due to formatting issues or because I forgot to grab a couple). I'm doing a first draft on the 19th, and as of literally right now as I'm typing this, the sale has about an hour and fifteen minutes left. I'm keeping an eye on it.

This is an exorbitant price for a service where your only verification is a photo which can easily be fabricated. You can't verify the services via reviews, either, because all of the reviews for spell services are premature ones giving five stars before any results are even given. (And for another reason, which I'll talk about later!)

This is now me, a couple hours later, returning to the listing. Lo and behold:

The sale is still on. It's still 50% off. But hey, it still has that "biggest markdown" banner on it. That's strange... a glitch, maybe?

Nope. Check the prices. The seller knocked a couple cents off the original price to make the sale price the "new lowest in 60 days." They're artificially forcing that message to keep up the sale hype. It's why the price is such a strange amount; they've been doing this since at least October 2024, maybe longer.

This isn't something you'd notice unless you were obsessively checking on it... like me. Gotcha, bitch.

Overall, the impression is fuckin' bad. Obviously. Between the bootleg Sims AI generated listing picture, the putting-down of other sellers, the product description, and the "sale" rug-pull, this listing is an incredible, pristine example of an Etsy Spell Scam.

Let's talk nitty-gritty.

I mean, it's pretty obvious what you're getting on the surface. It's a spell that's going to cause a physical transformation to you based on your specifications vis a vis gender transition.

But here's the thing: You don't actually know what's happening. What kind of spell is this? What ritual is being done? What concern is there for the buyer? It says this spell is permanent, but what does that mean? Does that mean it can't be undone at all? And if that's the case, how is this spell being bound to the buyer?

The seller says they're a Syriac magician, but that's a pretty niche tradition. The average person isn't going to know anything about it. You'd think they would take the opportunity to play up the exotic, exclusive nature of their magic by explaining a little more about the spell or ritual... but that would require there to be an actual spell happening, wouldn't it?

This listing is constantly talking in circles about how great the spell is and how powerful the magic is and how the effects are worth the price. But note that it doesn't detail what effects you're going to see. Note, again, that it's just repeating the same shit over and over and over again: "it's gonna work, I'm gonna do the spell for you, it's super powerful, you want this spell, it's gonna work..."

The only proof you're going to get of this spell happening is a photo, and only if you demand one. Based on reviews, buyers apparently get a short blurb stating that the spell has been done and the picture. Immediately after purchase, you get a JPG thank you message to download. You get the rest later.

My issue with "photo proof" of spells is that they can easily be faked. They can be stolen from the internet. They can be a set of photos that are being reused over and over again for different buyers. They can be real... but the setup may not be a true spell. It would be pretty easy to light some candles and draw a circle and take a picture to claim it's a spell when it's just... candles and a doodle. You know?

Clarity for this listing gets a 1/5. It gets a singular point for saying what the spell is for and generally what it's intended to do, but most of the listing is sucking their own Very Ancient And Powerful dick instead of giving actual details about the spell.

On the surface, this seller is upfront about their refunds policy. As in, they don't do refunds. Their policy and other disclaimers are clearly stated at the bottom of the listing.

Standard stuff overall. We love to see a 100% guarantee followed up by "but I'm not responsible if it doesn't work." It's required, yes, but it's still funny. Also incredible to have a disclaimer about not providing medical advice on a listing about, y'know, a medical thing. (They also have a weight loss spell. Take that as you will.) The swap to "we" in the disclaimers is a little strange. It strikes me as something they've copied from another seller's listings or a different source and then edited to their liking.

As for materials, I have no idea where they're getting their stuff. They say that they use only the highest quality materials, but who knows?

We don't know what materials are being used in this spell, so there's no way to fact check this. This is on purpose.

And, once again, there's absolutely no way to verify this person's credentials. I can't even verify that they're a real person who practices magic! So, I can't say one way or the other if they're telling the truth.

It really seems like their refunds policy and general disclaimers are the only verifiably transparent things here, huh? That's worth a point, probably...

Except it isn't. I took a couple hours to read through every single review this shop has ever received, because I was curious. I found a couple strange things that I'll talk about further along in this review, but right now, I want to focus on this:

Well, well, well. If it isn't my favorite grifter behavior, the old-fashioned bribe for better reviews. What this seller has done is offer refunds, exchanges, or other services in order to convince low-star reviewers to change their ratings. And it seems that at least a handful of people have taken them up on this offer. These folks have said that this is what happened, as you can see. I can't help but wonder how many of these other five-star reviews are fake, now, too.

Peeking at the listings those reviews are from, their prices are significantly lower than this listing we're focusing on. But you can imagine the draw of getting a $200 refund when you realize you've been scammed, right? Wouldn't you update your review to get that much money back? I would be tempted, I'm not gonna lie.

Then again, I'd probably update it again once I had my money back to be as close to zero stars as possible. Because fuck this behavior.

Transparency gets a solid fuck-you 0/5. They're actively lying about not providing refunds to cover their ass and bribe unsatisfied customers while hiding their identity and details of the spell.

As mentioned way up above, I did a lot of digging. This seller has no social media that I can find. My guess is, because this is a scam shopfront using an alias, that I'm not meant to be able to find them anywhere else. Because they don't exist. This is a scam attempting to get as much money from you as possible before Etsy finds them again and shuts it down. They're not part of any community.

Also, interestingly, while I was trying to find anything about this shop, I found a couple Reddit threads that had been deleted talking about the shop.

I couldn't recover any of the contents of those threads, unfortunately. Shame. It is interesting, though, that all of them were scrubbed. No idea if there's something bigger going on there or if it's just a coincidence. But it's interesting.

I found something else really interesting while combing through all of those reviews. There's a period from roughly February 2024 to August 2024 where this seller received a ton of one-star reviews in a row. All of them say that they never heard from the seller and never received their services.

The most recent of these one-star reviews is this one, followed by the reply left by the seller:

I can neither confirm nor deny the tragedy of this, because again, they have no other presence, and no lasting messages available other than the complaint reviews on the shop. And yet, I'm inclined to believe that this is at least somewhat true. Something happened in this seller's life that caused them to abandon this shop for several months. They'd been making steady sales before this with really positive reviews.

But Etsy has a vacation mode. Sellers can temporarily suspend their shops in the event of vacation, emergency, illness, or whatever else. Why didn't this person use this feature? It could be because of the "star seller" thing, since that's assessed on a three month cycle, and if a shop isn't active at all during the grading period, it'll lose star status. But neglecting the shop for seven months does the same thing! What the hell??

I'm uncertain if these people got refunds. According to the seller's review reply shown above, they apparently reached out to everyone who ordered from them. One person came back to amend their review to be five stars, stating that they spoke to the shop owner and giving their condolences.

One thing I'm certain of, though, is that this sale thing is surely a result of that low period. The shop's seemingly genuine and astroturf-like reviews resume around September/October 2024, and I know that these sales were going on then because of this review talking about "tak[ing] your $30 elsewhere." That's the approximate price of the service they bought.

So, either this "sale" tactic has been happening for a long time, or it's a newer scheme to boost the shop back up to where it was previously. I imagine the seller was desperate to get back to their five-star status after all those nasty reviews. No wonder they're bribing for stars and burying those negative reviews under mountains of premature and potentially false praise. Even if it's because of a genuine tragedy, this is gross behavior.

Presence gets an obvious 0/5. Even off-site reviews are non-existent.

So, this listing has a bunch of images attached to it. The first one, the one you see in the Etsy search, is AI generated. Take a close look at it and note the blur on the earrings and the frames of the glasses melding into the eye/eyebrow shapes on the right.

Two of the images provided are collages of five-star reviews. I'm ignoring these, because I think it's gauche to do this when you're a legit seller. Doing it when you're a full-blown scammer is just ridiculous.

The rest of the images in this listing seem real, though! They're real pictures. What a refreshing and reassuring thing that is. (Very heavy sarcasm.)

I have three problems with these images, listed here in order from least to most bothersome.

First, these images don't really... match the spell at all. A couple seem like spells to bind two people together, like the ones with the figurine candles and the two poppets tied together. The others are generic spell circles.

My second issue is that every single spell listing in this shop has the same exact images. It quickly becomes obvious why they don't match the spell in question -- they're being reused again and again because they're eye-catching! The average consumer isn't going to be combing through every single listing, they're using the search bar to find specific spells and clicking the one(s) that catch their eye.

The third issue is that every single one of these images is stolen. Several are images that have been commonly reposted for the past decade (like the voodoo doll one). But a couple of these are kind of strange. Take this one, for example:

This image, as far as I can tell, comes from this article. It is, if Firefox's translate feature is to be trusted, a beginner-level article about Syriac magic. The image in the listing is the same one found on this article, just zoomed in and with a weird lightning filter overtop. This makes me wonder if this seller searched "syriac magic ritual picture" or something similar to get this image. I tried a couple ways, but this is a niche website in Turkish, so I'm not surprised I couldn't get it to populate in my search results.

Let's see this one also, since it's similarly stolen:

This one seems like it might be from this website, which is a French psychic's personal website advertising various spell services. I'm not 100% certain about this image's origins, but this one made the most sense out of the options.

A common thread between all of these images is that they were, at one point or another, reposted to Facebook. All of them, even the obscure one from the Turkish website. Not sure what exactly that means, but it is a pattern.

Well, with that reveal out of the way, let's go ahead and give Genuineness a score of 0/5. Not a single thing here is legitimate or genuine.

All of the spells being provided, this one included, are "service only." That means you don't get a physical item, which means there's no tangible proof of service. You get a photo, as previously mentioned, and a reportedly brief summary of the spell's completion. I've already stated my issues with this, since there's no way to be certain that the service was done with just a short summary and an easily-faked photo.

Almost all of the reviews in this shop, and the one review on this particular listing, are positive. There are a sprinkling of negative reviews from 2024 complaining about not receiving what they paid for, a lack of detail in communication, and lack of results. The majority of reviews mention quick, attentive communication and fast turnaround for service completion.

And most of the reviews are premature. Nearly every single one of these reviews was left before the customer could see results, and most of them admit it.

I have two big problems with this. The first is that scammers like this will ask for positive reviews immediately, even when the supposed results might take months to manifest. The second is that a lot of these reviews come from the same person, all saying roughly the same thing about different services, all on the same day. It is possible that these are genuine, but it wouldn't be out of the realm of possibility to call this astroturfing. Plus, with the proof of the seller bribing reviewers for refunds/other services, this reeks of falsified reviews.

So you can't trust the images, you can't trust the positive reviews, and you can't even tell if the seller is a real person. To me, that's textbook scam material. This seller gets 0/5 for Verifiability.

I would like to fistfight this seller behind a Walmart.

Targeting vulnerable populations with impossible magical results and charging hundreds of dollars for empty promises is deplorable. It's disgusting. The intense "BUY NOW!!!" language coupled with sales that go on seemingly forever while being teased as "limited time" just compounds the scummy nature of this listing.

Not to mention the blatant erasure of intersex people and non-binary identities! "Opposite sex," my fucking foot. Obvious scam aside, if you don't know enough about trans people and the biology of gender to realize that it's more complex than one or the other, you're not qualified to cast spells like this.

This is a scam, plain and simple. It's designed to catch the eye of someone desperate enough to take a chance on wasting over a hundred dollars on the body of their dreams. They are continually adjusting the prices and renewing the sale to keep the urgency of "this BIGGEST SALE EVER is going to end soon!!!" going as long as possible. It's a scam.

Fuck you, Sayran/MariahSpells/whoever the hell you are. Morality is an extremely obvious 0/5.

Not applicable for this listing.

The average of all six scores comes to a whopping 0.2/5 (rounded up). I'm not surprised. With five zeroes and a single one on the board, this scam really does have everything.

I went into this review knowing that this was going to be a bad one. I wanted to cover this one specifically because it has all the hallmarks of an obvious scam. Because we can look at this and go, "Well, who the hell would fall for this? It's so obvious that this is bullshit, isn't it?"

But people do fall for it. People fall for it all the time. I went to the listing to copy some text for alt text descriptions on February 25, 2025, and saw this:

Another sale and another review, so the listing must be gone now, right? Only one left, and all that. Nope.

Of course not, because this is a scam. This asshole is going to keep doing this as long as they can, because it's making them a shitload of money.

Knowledgeable, considerate, genuine people buy this shit, because they want to believe. They're desperate for something they can't otherwise attain easily or safely. These scams are deliberately curated to fool the unwary, the hopeful, the desperate, the naive.

You are not immune to scams.

Let's summarize, quickly, the big warning signs found in this shop that mark it as a scam:

• No social media, website, or other presence outside the shop
• Big promises without explanation of how they're possible or how they're going to be fulfilled; minimal proof of completion promised
• High prices slashed with sales throughout the shop
• Sales that don't end to create an extreme and fabricated sense of urgency
• Negative reviews with five stars, reviews edited in exchange for refunds, reviews edited by other coercion
• Multiple positive, samey reviews from the same person on multiple products all on the same day
• A listing that is mostly bragging about power and prestige rather than explaining the product/service in any kind of detail
• Mismatch between the tradition/practice of the person and the services being offered and/or the language being used (being of an "ancient tradition" and yet using very modern New Age terminology)
• Stolen listing photos, AI-generated images

It's a lot, but like I said, I picked this one because it has pretty much everything.

I believe that magic can help a trans person along their transition journey. Absolutely. Sure. Make your meds work faster, prevent misgendering, protect you from harm, smooth coming out conversations, etc. I've done all of these things successfully myself.

Magic cannot force an impossible change. If something isn't physically possible, magic isn't going to make it happen for you. A spell won't change your chromosomes. In my paradigm, this is explained by knots of Fate and Being that can't be untied.

This spell would not do anything. Even if the seller was genuine, this spell wouldn't do anything for you. Maybe if it was a spell intended to help your HRT act quicker or more effectively, or help you find a surgeon more easily, or something else like that, I could believe it. But a magic spell from Etsy isn't a replacement for medicine.

It can be fun to perform these spells, though. Spells to transform yourself into a fucking dragon rule. They're fun experiments. The day one of these spells works, you'll never hear from me again, because I'll be a jellyfish floating in the deep depths of the ocean forever and ever.

Have fun with magic. Just don't spend $150 on an Etsy scam for a scrap of false hope.

And, just as a final note, fuck Etsy for letting this kind of thing go. Fuck Etsy for giving scammers like this one (and many others) "Star Seller" status. You'd think they wouldn't just award that to anyone. You'd think that kind of recognition would come with some oversight for quality assurance, but no. Etsy lets scams like this thrive because they make a huge profit. Etsy's quality has been dropping across the board for years now, and I would genuinely encourage legitimate sellers looking for a place to hawk their wares to go elsewhere.

Know that I've reported this shop to Etsy. We'll see if that goes anywhere. I'll update if it does.